Privacy Policy

1. Introduction

Apex Backflow Services ("we," "us," or "our") operates a backflow testing and compliance management platform (the "Service"). This Privacy Policy explains how we collect, use, disclose, and safeguard information about our customers, portal users, and visitors.

2. Information We Collect

• Contact information: Name, email address, phone number, mailing address.
• Service information: Property addresses, backflow device details, test records, and compliance history.
• Billing information: Invoice and payment records. We do not store raw payment card data.
• Usage data: Log data, IP addresses, browser type, and pages visited when you use our web portal.
• Communications: Records of emails and SMS messages sent through the Service.

3. How We Use Your Information

• To schedule, perform, and document backflow testing services.
• To submit compliance reports to water purveyors on your behalf.
• To send service reminders, test confirmations, and invoices.
• To process payments and maintain billing records.
• To communicate with you about your service history and upcoming requirements.
• To improve and maintain the security of our Service.
• To comply with legal obligations, including water purveyor reporting requirements.

4. Sharing of Information

We do not sell your personal information. We may share information in these limited circumstances:

• Water purveyors: We submit test reports to your water utility as required by local regulations.
• Service providers: We use trusted third-party tools (e.g., Twilio for SMS, Resend for email, QuickBooks for accounting) to operate our business. These providers are contractually obligated to protect your data.
• Legal requirements: We may disclose information if required by law or to protect the rights and safety of our customers or the public.
• Business transfers: In the event of a merger or acquisition, customer information may be transferred as a business asset.

5. QuickBooks Integration

We integrate with Intuit QuickBooks Online to manage invoicing and payments. When this integration is active, customer names, addresses, invoice data, and payment records may be shared with Intuit in accordance with Intuit's Privacy Statement. We access only the data necessary to create and reconcile invoices and payments.

6. Data Retention

We retain customer records and test histories for a minimum of seven (7) years to comply with water purveyor reporting requirements. You may request deletion of marketing preferences or portal account credentials at any time by contacting us.

7. Security

We implement industry-standard security measures including encrypted data transmission (HTTPS/TLS), access controls, and regular security reviews. No method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

8. Cookies and Tracking

Our web portal uses cookies and local storage to maintain your session and preferences (such as dark mode). We do not use third-party advertising cookies. You may disable cookies in your browser settings, though some features may not function properly.

9. Your Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you.
• Request correction of inaccurate data.
• Request deletion of your data (subject to our legal retention obligations).
• Opt out of SMS or email marketing communications at any time.

To exercise these rights, contact us at the information below.

10. Children's Privacy

Our Service is not directed to children under 13. We do not knowingly collect personal information from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify customers of material changes by email or by posting a notice on our portal. Continued use of the Service after changes constitutes acceptance of the updated policy.

12. Contact Us

If you have questions or concerns about this Privacy Policy, please contact us: